Social Media Success – Measurable?
There are many debates among industry experts on the practice of measuring social media success. Over the last several years, we’ve run some pretty successful social media-based programs in our local...
View Article2009 Digital Outlook Report – Razorfish
Razorfish released their 2009 Digital Outlook Report yesterday. Interesting read that covers a new role for agencies, what’s emerging, consumer conversations, the evolution of research and...
View ArticleMobile Advertising Measurement
GigaOm released an interesting article about 6 weeks back regarding the most important metrics to track in Mobile Advertising efforts. Considering that Gartner has forecasted that Mobile Advertising...
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